Most people know Oak & Liberty for our licensed Army, Air Force, and Navy apparel especially our graduation and family collections. But what many don’t realize is that we also support group-level custom apparel for units, squadrons, crews, and special military organizations across the services.
Custom isn’t the core of our brand; but it has always been part of what we do, and we’re proud of the quality and meaning we bring to these projects. From small deployment crews to major military foundations, we’ve had the honor of creating custom gear that carries real purpose and significance.
And for military groups, the right apparel isn’t just a shirt.
It’s identity.
It’s unity.
It’s pride.
It’s the story of the group captured in something they wear.
Why Some Military Groups Seek Out Licensed, Trusted Vendors
Many military groups need apparel that meets standards beyond what typical print shops can offer. That’s where officially licensed vendors come in.
Groups choose Oak & Liberty because:
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We are an officially registered government supplier
CAGE Code: 9DBS8 -
We follow DoD and branch trademark guidelines
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We can legally produce unit, squadron, or insignia-based artwork
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We understand the meaning behind these designs
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Our quality matches the significance of the moment
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We deliver with professionalism and respect
For units and commands, this matters. A lot.
Military Groups That Commonly Order Custom Apparel
Below is a breakdown of the groups across the Army, Navy, Air Force, and National Guard that most often seek custom apparel and who are ideal fits for Oak & Liberty’s capabilities.
These groups commonly order tees, hoodies, polos, hats, and other unit/team items.
U.S. Army:
- Platoons / squads
- AIT classes
- Pre-deployment & deployment crews
- Airborne / Ranger / Armor / Infantry units
- FRGs (Family Readiness Groups)
- MWR-supported events
- Run teams, ruck teams, and PT groups
- Reunion groups / association chapters
- Memorial or remembrance events
- Color guard or ceremonial teams
These groups often want matching apparel for:
- traditions
- deployments
- morale
- esprit de corps
- local events
- competitions
- commanding officer gifts
U.S. Air Force:
- Squadrons (Ops, Maintenance, AMXS, MXS)
- Flights
- Airlift or fighter wings
- Deployment rotations
- Aircrew / loadmaster / avionics teams
- Security Forces units
- Fire & Emergency Services
- Tech School classes
- Promotion or retirement events
- Command teams
Squadrons often order custom shirts or hoodies that reflect:
- mission identity
- inside jokes
- flight callsigns
- aircraft symbolism
- deployment history
U.S. Navy:
- Ships & crews (surface fleet)
- Submarine crews
- Carrier air wings
- Chiefs Mess
- Training classes (A School, C School, BC)
- Deployment detachments
- Special warfare groups
- Reunion groups
- MWR or holiday event groups
Navy groups especially love:
- hoodies
- ship shirts
- deployment cruise shirts
- Chiefs Mess gear
- commemorative apparel
National Guard & Reserve:
- State brigades and battalions
- Deploying Guard units
- Air Guard wings
- OCS / NCO academy classes
- State emergency response groups
- Interstate training rotations
They often want apparel for:
- activation orders
- training missions
- mobilizations
- group identity
- competitions
Types of Custom Gear
While tees are the most common, military groups frequently request:
- Hoodies
- Polos
- Unit hats
- Morale wear
- Team shirts
- Stickers / patches*
- Tote bags
- Event apparel
- Deployment shirts
- Promotion / retirement apparel
(*Within trademark guidelines)
This is why it works so well for Oak & Liberty, it’s not retail apparel cannibalization, but an adjacent, high-margin opportunity.
A Note on Oak & Liberty’s Custom Approach
We don’t present custom as our primary business, because it isn’t.
But when groups need:
- officially licensed artwork
- unit-specific designs
- trusted government suppliers
- compliant production
- quality that feels meaningful
- apparel that represents their story correctly
Oak & Liberty becomes a very natural fit.
It’s not about volume. It’s about the right groups who need the right partner.
Interested in Custom Apparel for Your Military Group?
Whether it's a:
- unit
- squadron
- platoon
- ship crew
- deployment rotation
- special event
- foundation
- reunion group
…we’re here to help bring your story to life through high-quality, meaningful apparel.
We proudly support group orders only and offer:
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Officially licensed military artwork
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CAGE Code: 9DBS8
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Premium printing on tees, hoodies, polos, and more
If your group has a story to tell, we’d be honored to help you tell it.